The death of Sea World trainer Dawn Branchaeu revived an old debate over whether it is appropriate to keep orca whales in captivity. Many people are calling for all captive orcas to be set free, but I continue to support aquariums because of the roles they serve as educators and conservationists. Although several readers have pointed out that the sea world incident itself would make for a solid ethical debate, I am instead going to take you back more than 15 years to a movie that started this whole movement: Free Willy.
The movie chronicles the adventures of a boy who works at an aquarium, where he befriends a captive orca whale. Because the whale is sad in captivity, he eventually frees it.
After the success of the movie, there was a real-life campaign to free Keiko, the whale who played Willy in the film. Unlike in the movies, however, an animal that is used to being fed in an aquarium can’t just be set free in the wild- it needs to be reacclimated. This was done with Keiko, and it is chronicled in the Cousteau film “Call of the Killer Whale” and on Keiko.com. Jean-Michel Cousteau, President of the Ocean Futures Society, kindly agreed to answer my questions about this fascinating story. I believe that the lessons learned from releasing Keiko can help us decide what to do about currently captive orca whales.
WhySharksMatter (WSM): Tell me the story of rehabilitating and releasing Keiko the Whale.
Jean-Michel Cousteau (JMC): In 1993, the “Free Willy” film was a surprise hit and that, combined with press coverage detailing Keiko’s poor health and inadequate living conditions in Mexico City, created a groundswell of support, particularly from children throughout the world, for his release, to live up to the spirit of the film. In response, Earth Island Institute negotiated with the Oregon Coast Aquarium for his rehabilitation and the Free Willy Foundation was formed with a donation from Warner Brothers, a donation from the Humane Society of the U.S., money from a then-anonymous donor, the donation of Keiko by Reino Aventura, and unsolicited money sent in by children from around the world.
WSM: What was the source of the idea to free Keiko? Why did you all think that releasing Keiko was the right thing to do?
JMC: The source of the idea was public outcry from the film, not only on the issue of captivity but because Keiko was in such poor health and in such poor conditions, living in artificial seawater, 7,200 feet above sea level, breathing smoggy air, cramped in a small pool, and swimming in circles to entertain the crowds. It was clear that if Keiko were to survive, he had to be moved. It was not a project that anyone would have taken on as an experiment, but it became the only humane thing to do, especially under such public outrage and scrutiny.
WSM: Do you think it’s fair to other orcas that Keiko was chosen based on his celebrity from “Free Willy” while they remained captive?
JMC: As described above, Keiko was not “chosen” above other captive whales, but his celebrity was key in attracting attention to his poor health and bad conditions. The issue was less one of captivity in general and more about doing something to save this one specific whale.
WSM: Advocates for aquariums (such as myself) often argue that while the life of an individual animal may be worse in captivity than in the wild, having captive animals helps the species as a whole by promoting education and conservation to the public. What do you think about this?
JMC: The elation we feel in the presence of such a magnificent animal should not be used to justify the destructive assumption that we have the right to imprison these animals for our pleasure. That is a dangerous assumption and leads to the belief that all of nature is for our pleasure and we have the right to manipulate it. That is anti-educational. We need to educate people to cherish and respect animals and places they may never see or touch because they are a vital part of our own survival.
WSM: How did Keiko react after being released? How long did he live?
JMC: It is important to make the distinction that it was not the intent to “release” Keiko, but rather to “reintroduce” Keiko to the wild. These are not mere semantics. In order to live in the wild, Keiko had to re-learn to live with a pod of orca and be accepted by a pod. He had to learn to catch his own wild food. And to survive, he had to learn to hunt with a pod, sharing the food caught for all by the family unit. This was a learning process for Keiko and for his care givers and trainers. It was a slow and methodical process over more than three years during which Keiko spent increasing amounts of time with wild whales. During the fourth summer, he spent all his time in the wild, catching his own food and swimming adjacent to wild whales. Was he truly accepted? We will never know; we can only observe that he ate with them, lived near them and was free in the wild. He joined them in swimming away from Iceland. He traveled more than 1000 miles in the open ocean over three weeks to Norway, arriving in good health without losing any weight during more than 10 weeks on his own. Thereafter, he lived freely, with free choice to come and go as he wanted in a fjord in Norway. Caretakers provided food because there was not a ready supply of wild food and because wild orca did not come into the fjord regularly.Keiko died of a respiratory ailment in the winter of 2003 at the age of approximately 28 years, the oldest male whale that had been in captivity. His final five years were spent in ocean conditions and he lived his final years swimming free with caretakers nearby to provide sustenance and companionship. In a nutshell, what we have all learned from this experience is how easy it is to capture a whale (or any living creature) and how difficult it is to put one back.
WSM: How much total money went into rehabilitating and releasing Keiko? How many people were involved? How long did it take?
JMC: This effort was initiated and carried out because so many people at Warner Brothers, Earth Island institute, the Humane Society of the U.S., the Free Willy Keiko Foundation, and Ocean Futures Society felt a deep responsibility both to Keiko and to the children of the world who demanded his rehabilitation and return to the wild. Donations were evidence of the commitment of tremendous resources to an idea and an ideal. More than $40 million was expended to create facilities in the U.S. and Iceland, hire and train staff, transport Keiko and care for him over the more than eight years after his move from Mexico to Newport, Oregon, and then to Iceland/Norway.More than 75 people were directly involved, many for almost the full eight years, dedicated by their hearts and the joy of children everywhere.
WSM: Do you think it was appropriate to spend so much time, money, and effort helping an individual whale instead of on species or ecosystem level cosnervation?
JMC: That was never a choice. Hundreds of people and millions of dollars were spent in response to saving this one unique whale in unpredictable and unprecedented circumstances. I do think that the exorbitant cost of rehabilitating, retraining and releasing Keiko taught us that this is not an option to be considered with other captives unless we know exactly the pod they belong to and that they could be reunited. Since most of those whales have been in captivity a very long time, it would be an experiment of hope and undertaken with caution.
WSM: Given your experiences with Keiko, do you feel that rehabilitating and releasing more captive orcas is feasible?
JMC: For the reasons stated above, no, unless there are special circumstances and ample funding and expert personnel. I do believe we must take care of these captives for the rest of their lives and prevent them from reproducing. The cost could be borne by letting the public see them and be assured they are well cared for, but without any of the entertainment aspect. They are temporary ambassadors and we should study them in the most humane way and with the greatest intelligence we can muster.
WSM: In the wake of the recent tragedy at Sea World, many are saying that all captive orcas need to be freed. What do you think about this, both ethically and logistically? What do you think happened in that situation?
JMC: For the reasons above, I do not think all captives can be successfully returned to the wild and it would be cruel to simply release them, almost certainly dooming them. Ethically, we need to care for them for the rest of their lives and prevent any future captures or breeding programs. We will never fully understand the incidents at Sea World other than that they are tragic.
WSM: Tell me about the Ocean Futures Society
JMC: The mission of Ocean Futures Society is to explore our global ocean, inspiring and educating people throughout the world to act responsibly for its protection, documenting the critical connection between humanity and nature, and celebrating the ocean’s vital importance to the survival of all life on our planet. Membership is free at www.oceanfutures.org
WSM: Is there anything else you’d like to say about this subject?
JMC: We must remember that we are a young species and we are still learning about the world around us. Without creating enemies, we need to move on from the captive orca industry which is appearing more and more barbarian in that we engage in what I think we will see as unethical, cruel and unwarranted ways to contain these animals for our pleasure. No amount of research or disputed educational value warrants these acts. It is time for us to change and to move on and create new, healthier, more respectful bonds with the natural world. It is the only way we will save ourselves.
End of interview
Returning our discussion to the recent tragedy at Sea World:
Many people have said that this incident is proof that orcas should not be in captivity. I disagree- aquariums promote education about the oceans and conservation of marine species to the public. Even if the life of an individual animal is worse in captivity than it would be in the wild , the species as a whole benefits as a result of public education.
I concede that Keiko’s living conditions in the Mexican aquarium where he lived for part of his life were abysmal. My views on the value of aquariums only extend to those that follow AZA (or similar) regulations concerning the treatment of their animals.
Do you think that it was good that we spent so much time, money, and resources (75 people, $40 million, and years of effort) to give one individual whale a few years of freedom, or should we focus our efforts on species or ecosystem-wide conservation efforts?
Do you think it’s fair that Keiko was freed while other whales weren’t because he starred in a movie?
Do you think we should repeat the same process for the orcas presently in captivity?
~WhySharksMatter
Andrew is a post-doctoral researcher in North Carolina focused on population and conservation genetics in hydrothermal vent communities.


I could think of many other places where those 40 million dollars could’ve gone but even I it hurts, using this money to free Keiko was what many people wanted. Obviously, it is heartrending that having all these other delicate situations around the world some people decided that saving Keiko was more important. Even though this is kind of disappointing, at the end, is the people who owe the money the ones that decide what they want to spend it on. I think that choosing Keiko to be the one freed wasn’t fair or unfair, the whale was living in poor conditions and it was fortunate of being well known by people.
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I do not believe it was good that so much time, money and resources were spent to give one individual whale a few years of freedom. The efforts on species or ecosystem-wide conservation would have been a much better use of the money instead. It’s an irrational use of funds and was only carried out because of an emotional conviction.
It was not fair that Keiko was singled out and freed while others suffered, but that is the way with celebrity. If interest in his freedom was generated, and a different whale that had suffered more was released, the public would’ve been outraged. Public opinion is stubborn and selfish, and because of it, that is why Keiko was released while others were not.
I do not believe we should repeat the same process for the orcas presently in captivity. The death was a freak accident and was very uncommon. It is also not possible to afford to release every one of the orcas without them being in risk of danger upon leaving captivity.
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I do not think that these creatures should be held in captivity for our educational benefit. I understand if animals are captured in order to save their lives but after they are better they need to be released back in to their natural habitat. I find Sea World and other aquariums that put on these “shows” to be despicable. They are only using these animals for the income and do not have their best interests at heart.
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I think orcas that are born in captivity should always remain in captivity because they do not know anything other than that. It is important to have animals in zoos and aquariums so we are able to learn as much as possible about them. Also, due to earth’s current environmental situation animals are becoming extinct everyday. It is important to be able to breed animals and since orcas are an endangered species, it is to their benefit that we keep some in captivity. If someone disagrees then boycott seaworld and do not spend any income towards these programs. Trainers have been killed multiple times, there is no way to predict how an animal is going to react. Go swim with a wild pod of orcas and see if you learn anything about them.
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I do not believe it was a good idea that we spent so much time, money, and resources in order to free, or reintroduce, Keiko into the wild, but I also agree that there wasn’t room for debate. The scrutiny that would have come from not releasing him would be everlasting, and I do believe this set a precedent for the future. We spent this money because the circumstances were very unique, and this produced nationwide knowledge about why we should consider ending the capture of orca whales all together.
Keiko was not freed solely because he was starred in a movie, as Cousteau had said. Attention was brought to Keiko because of the movie, but he was freed because of the bad living conditions he was faced with every day.
I know that we should not spend $40 million on each captive orca to reintroduce them into the wild. What I believe should happen is that we keep the current orca from mating, and once they have died out we no longer capture anymore. Yes, the whales we currently have captive have educated us and produced a passion to conserve but I feel as though that passion and education will not fade and it is unnecessary to capture more.
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I do believe that it is unfair due to the fame of one whale that caused an uproar in his release. There are still numerous of others that desire the exact same trial and error. On the other hand I also feel that it is extremely dangerous to allow these rare endangered species to be set free collectively within the wild. It would be a horrible to have the death of these whales on our hands of released. Perhaps it should be monitored within a specific area rather than set free. Just as there was special treatment taken for one “Willy” there should also be beneficial treatment for all.
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To free or not to free Willy? This article has mad it rather difficult to choose. There seem to be many pros and cons as to whether or not it should be done however im left thinking that keeping Willy in sea world was in-fact the best choice. There have been studies shown that when an animal is taken into human hands it is extremely difficult for the animal to return to their natural habitat and survive. Due to the fact that Willy had been there for so many years, I find it hard to believe that he would have been able to survive on his own. I do however feel that there should be an end to this. These whales are not meant to live in “artificial seawater, 7,200 feet above sea level, breathing smoggy air, cramped in a small pool, and swimming in circles to entertain the crowds.” By humans placing these animals in these types of environments is simply unfair and should be classified a type of animal abuse. It is one thing if the animal was injured to an extent that it needed the help of humans to survive however, if it were for any other case, I believe it is completely out of line. In conclusion, I feel strongly that these animals should be left alone in their natural habitat.
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This disgusts me that you do not agree that we should phase out captive whales and breeding programs ‘whysharksmatter’! Even the man you interviewed is against captivity. Orcas can educate the public in their natural habitat, not in a concrete tank, performing stupid tricks. the remaining killer whale should live out their days like royalty and then their should be more no more whales or dolphins captured and anymore breeding programs. I myself have been on multiple whale watches and that is an excellent way to educate the public about cetaceans without disrupting the ecosystem.
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A few things, Kell.
1) I didn’t say that captivity shouldn’t be phased out, I said that spending millions of dollars of the conservation movement’s limited resources on individual animals instead of species and ecosystems is not practical.
2) “Even the man you interviewed is against captivity” That’s just about the most ridiculous thing I’ve ever heard. Why should the viewpoint of someone I interviewed have anything to do with my viewpoint? I should only interview people I agree with?
3) ” Orcas can educate the public in their natural habitat” Not if people don’t see them there. I’m glad that you are financially secure enough to travel to the wild habitat of orcas, but most people are not.
4) “whale watches… an excellent way to educate the public about cetaceans without disrupting the ecosystem” There’s actually a great deal of controversy surrounding whale watching because of the disruption to the behavior of wild animals.
5) Finally, the purpose of this whole series of blog posts is to stir debate. I’m glad that it has succeeded.
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