Last Monday, the Pew Environment Group’s Global Shark Conservation Campaign arranged for a brilliant PR stunt – they arranged for survivors of shark attacks to speak about shark conservation outside of the United Nations headquarters in New York.
Though very few people are ever bitten by sharks, many fear them, which makes it difficult to generate public support for their conservation. Having survivors of shark attacks speak about the need for international legal protection for sharks is a great move. As participant Debbie Salamone said, “If a group like us can see the value in saving sharks, can’t everyone?” The Pew organizers also made sure that this event was covered by the press- dozens of friends sent me this Yahoo News article, and several event participants were featured on CBS’ the Early Show.
The timing couldn’t be better. According to the Underwater Times:
“U.N. member countries have an opportunity this week and next to address this problem when they refine their annual resolution on sustainable fisheries and review the Millennium Development Goals, which include a target to reduce biodiversity loss. This is also the International Year of Biodiversity. At a press conference, meetings with U.N. missions and a panel discussion at the U.N., the survivors will ask that delegates use these opportunities to advance shark conservation.”
I hope this helps. At the very least, it resulted in some positive media coverage for sharks.