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How to NOT get ahead in advertising – what many conservation NGOs are doing wrong

#OceanOptimism, #SciComm, Conservation, EducationAugust 17, 2015

This year’s International Congress for Conservation Biology had a special double symposium on conservation marketing. What is conservation marketing I hear you ask? Well it’s using the tried and tested techniques from the advertising field, behind which there is a significant amount of research, to increase public awareness and especially change public behavior to aid […]

How a 10 Million Year old fossil, a smart phone, and a 3D printer recharged my #OceanOptimism.

#OceanOptimism, Popular Culture, ScienceApril 10, 2015

Last week, we launched a novel little experiment in crowdfunding marine science and conservation – Buy David Shiffman a Less Ugly Pair of Sunglasses – ostensibly about replacing David’s legendarily hideous sunglasses with something a bit more aesthetic. Of course, anyone digging into the stretch goals quickly realized that this was less about sunglasses and […]

Sizing Sizing Ocean Giants: Patterns of #scicomm outreach in a marine megapaper

#OceanOptimism, Blogging, Conservation, marine science, ScienceJanuary 20, 2015

Last week, Craig McClain and many friends published Sizing Ocean Giants: patterns of intraspecific size variation in marine megafauna, a research paper that would better be described as a monograph. The response to the paper has been overwhelming. Since it’s publication last Tuesday, Sizing Ocean Giants has been viewed almost 44,000 times by 38,000 people and […]

Global is Personal: 4 Lessons About Climate Change Outreach from #DrownYourTown

#DrownYourTown, climate change, Natural Science, ScienceFebruary 3, 2014

Almost four months ago, I sat down at my computer with a puzzle to solve: is there an easy way to model sea level rise without using expensive GIS programs. I found that solution in Google Earth and, after a few days of experimenting and tweeking, #DrownYourTown was born. #DrownYourTown is a tool for exploring […]

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