I recently discovered that Google Trends is a thing. Specifically, that they aggregate their search data and make it publicly available. Which is awesome. People Google much more honestly than they interact with others in person, more honestly than they answer surveys, and more honestly than they behave in a world where politics is important. So what people Google is insight into what people are curious about, where online outreach can have the most potential impact, and what is on the top of people’s brains at particular times. It tells us something about regionalisms, and seasonality of thought. I encourage everyone to play around with their data, for work or for play.
Here’s a couple of examples of things you can learn. Let’s start with the basics. Which states, over the last 12 months, have searched for “ocean” the most?
This week social media was afire with news that a child fell into a gorilla enclosure at the Cincinnati Zoo, with the result that a male lowland gorilla was shot to protect the child. This is the third time a toddler has fallen into a gorilla enclosure. Comments on social media blamed the parent for not minding their child, the zoo for shooting the gorilla, and a few also blamed the zoo for not building a safer enclosure, which would prevent toddlers from being able to enter. I did not notice, however, any comments on how the public often perceives potentially dangerous wildlife – as something that is safe, and not actually life-threatening.
This post in the second of a series entitled “The Basics of the Human Dimensions”, which gives the most basic tips for how to work with social scientists and social questions in marine conservation efforts. Whether you are the stakeholder, the collaborating natural scientist, or both, this series will hopefully make the journey into the human dimensions easier.
A common adage in fisheries management is that “you’re managing the fishermen, not the fish” – and this is emblematic of many conservation issues. Conservation efforts rely upon good information (which also requires diverse inputs, but that’s a story for another day) but perhaps most importantly, understanding how decision-makers will use that information and how communities will integrate that information into their daily practices. Conservation is a lived experience, not theory in a textbook.
As a response to an awakening in the ecological sciences to this paradigm, there are frequent calls for integrating the social sciences into their analyses. A program within the National Science Foundation directs research dollars to “Coupled Human and Natural Systems”, the Resilience Alliance is pushing the theory of socioecological systems, and out of geologists comes the term “anthropocene” – all efforts to formally incorporate social scientists into traditionally natural science research efforts. But not all social sciences are created equal. Which one you need depends upon your subject matter, but also the kind of data that will mesh best with your natural science methods. Here’s a quick review of the disciplinary divides within the social scientist, so you have an idea of who best to reach out to in putting together your next proposal: Continue reading