Let’s make America think again …

“Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.” Martin Luther King, Jr.

I think everyone would agree that the current US presidential election has been one for the history books … and not in a good way. One of the running themes in this election has been how many people do not understand the difference between a verified fact and something they saw on “the interwebs”. That “doing research” to far too many in the US means Googling until they find a website that supports their opinion (and ignoring any other source that does not). Those involved in science communication have long been aware of this problem, especially those involved in communicating issues such as climate change, evolution and health issues. However, perhaps now more of the country is aware that the lack of public understanding of what a fact is has become a major problem, and how substantive the proportion of the country is that can’t tell the difference  between a fact and a belief or opinion or, quite frankly, a bold-faced lie. Perhaps now more people realize how dangerous it can be when facts no longer matter.

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Ocean Outreach in an Evolving Online Ecosystem: Transforming the Narrative

This is the transcript of the keynote I delivered at the Fourth International Marine Conservation Congress in St. John’s, Newfoundland. It has been lightly modified for flow.

Read Act I: Science is Storytelling. 


In Act I I discussed the underlying structure that frames narrative storytelling, but now I want to talk about how we can use the tools available to us on the internet to transform that narrative into something even more potent.

But before we can do that I have to tilt at some windmills.


When we talk about good outreach, we often look to people like Neil deGrasse Tyson, like Bill Nye, like David Attenborough, and like Carl Sagan. These are the paragons of scientific outreach, the icons that we often hold up as examples for what constitutes good outreach. We talk about things like Cosmos, both Sagan’s and deGrasse Tyson’s, Bill Nye the Science Guy and his more recent work combating climate change, or David Attenborough and his astounding Nature Documentaries. Read More

Ocean Outreach in an Evolving Online Ecosystem: Science is Storytelling

This is the transcript of the keynote I delivered at the Fourth International Marine Conservation Congress in St. John’s, Newfoundland. It has been lightly modified for flow. 


Good morning and thank you all for coming, especially this early after a long week of conferencing. What I want to do today is talk a little bit about the history of online outreach, talk about how to build effective outreach campaigns, and look towards the future to think about how new technologies are shaping and reshaping the ways in which we think about public engagement with science and conservation.

Picture3So science is storytelling. Sometimes that story an adventure. Sometimes it’s a mystery. Sometimes it’s the dense and weighty exposition of Ulysses and sometimes it’s the absurdity of Finnegan’s Wake, but it is always a story. Read More

An environmental educator’s field guide to Pokémon Go.

Pokémon Go is officially a thing.

In the last week, this game has outpaced even Google Maps in number of downloads. It has more daily active users than Twitter. Its user retention rate is astronomical. It is either a herald of the end of western capitalism or a huge boom for small businesses. People are going outside, exploring their neighborhoods, finding dead bodies, walking off cliffs, experiencing nature, getting robbed, making new friends, and getting shot at.

It is the best of tech. It is the worst of tech. Or maybe, it’s just tech, and people can interact with technology in as many ways as there are Pokémon to be found.

Last week, I wrote a brief introduction to this phenomenon, which I won’t rehash here.

But of course, the big question emerging within the sphere of environmental educators is “how can we capitalize on Pokémon Go to engage with the public on environmental issues?”

After spending more time with the app, and focusing on specific features that can facilitate environmental education, I have five suggestions.  Read More

#JacquesWeek Debrief: The Silent World

Last night, as part of #JacquesWeek, we watched The Silent World. The Silent World was Cousteau’s first feature film, was released to wide critical acclaim in 1954, and quickly vanished in a puff of weird copyright shenanigans. Most USians, even die-hard Cousteau fans, have never seen the Silent World.

It’s a tough watch. In order to help prime the #JacquesWeek audience for what was coming, I hosted a pre-viewing briefing, via Facebook live.


The Silent World is an important moment in the history of marine conservation. It represents the birth of a more general public awareness about life beneath the waves. A the time, it was the vast majority of people’s first experience seeing what life looks like underwater. But it also features Cousteau’s team killing a baby whale, attempting to harpoon others, riding sea turtles and land tortoises, and slaughtering sharks. It’s a hard watch. Some of our viewers had to cut out half-way. Even I conveniently got up to mix a stronger drink during some of the worst bits.

After the show, we also hosted a debrief to talk a bit more about the Silent World, put it in context, and talk about how the film fits into the history of ocean conservation:


If you missed this last night, you can still watch The Silent World at your own pace, and I highly recommend that you do. It’s an important film and should be taken, warts and all.

Reflections on the Boundary of Science and Policy

People have dedicated their careers and spilled much ink on bettering relations across the science – policy divide. In recent years, whole institutions have sprung up in order to better communicate and work across this boundary, the kind of institution formally called a boundary organization. In short, the people who work at such places must know the language and culture of both sides, be able to navigate around the sensitivities of each, and serve as a trusted person in moving a conversation along. These people are often called “honest brokers” because of the importance of the trust they must gain and hold. As someone who’s now working on the boundary for a number of years in the marine conservation world, I have some reflections of how exactly that role is not so simple. Hopefully my top 10 reflections will be helpful in building the next generation of boundary spanners. Read More

The Importance of Scientific Discovery and Communication for a General Science Audience

The impetus for this piece was an essay I wrote for iBiology a year or so ago discussing the importance of scientific discovery for a a general science audience (i.e., our science peers who are not in our respective field). I was excited to write the piece because a lot of the Science FRIEDay articles I write focus on relatively recent scientific discoveries, and this article is more of an opinion piece. So why is scientific discovery important for an audience of science peers who do not explicitly work in our specific field?

It is easy to marvel at the wonders that exist on our planet and in the surrounding universe, the known discoveries. As a natural scientist, I also appreciate the beauty in the hidden mysteries of the natural world, those processes, behaviors, and functions that we have yet to elucidate. The notion and concept of scientific discovery is romanticized as a purist’s deed. Edwin Hubble said it best, “Equipped with his five senses, man explores the universe around him and calls that adventure Science.” A scientist’s basal desire is to further the state of knowledge, but equally we crave information about the fields of knowledge that are expanding around us, of which we are not explicitly involved. We aspire to understand the “99%”, at the very least surficially. The importance of this desire explains why scientific conferences play a major role in our profession, and journals such as Science and Nature are so popular. Yes, we as scientist want to share our new discoveries, but we are also equally as intrigued about what others have accomplished; we want to know how science is progressing outside of our bubble, especially those really groundbreaking feats. These coupled characteristics are a necessary component of science. Hearing and learning about the work of others fuels one’s own scientific passions to go and do more, and can often challenge an individual to think more creatively about their own research ideas and approaches. To a general audience of our scientific peers, sharing scientific discovery temporarily satiates the yearning that scientists have about the progression of knowledge, but also can serve as motivation and inspiration.
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Title is the new abstract

There are an increasing number of scientific articles being produced and posted at a frantic rate. How can you make your paper stand out and be memorable amongst this plethora of publications? Moreover, if your work is conservation-related, how do you ensure that the people who matter see and remember your work?

The one part of your paper all readers see and read is the title. From my own experience as an editor of scientific journals, as well as from the page-view statistics I have seen, the percentage of people that go on to read your abstract is less than a tenth of those that read the title. The percentage that read beyond the abstract to look at the whole article is a tenth of that again.

This why I have entitled this blog “Title is the new abstract“. You want to maximize the amount of information in the title of your paper.

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