Fun Science FRIEDay – Inception

Inception, a clever movie starring Leonardo DiCaprio where the premise of the story is to sneak into a person’s subconscious and implant an idea or a memory whilst they sleep. When the person awakes from their slumber they cannot distinguish the implanted memory from their own. It makes for blockbuster cinematography, but the practical concept is quite frightening to think about: the ability to artificially implant memories inches closer to the prospect of reality distortion.

Zebra Finch – Birds (Credit: Paul Dinning)
Read More

Announcing the #BestShark contest for David’s birthday: make sandbar shark memes and art, win prizes!

My 35th birthday is next week, and I am calling upon the forces of the Internetz to help make it an amusing one. As you all know, sandbar shark is #BestShark. This spectacular shark is even the logo of my new consultancy!

David Shiffman Scientific and Environmental Consulting Logo: Original commissioned artwork by Ethan Kocak

I want you to help me celebrate my birthday by creating sandbar shark #BestShark memes and/or artwork! And my favorites will win prizes! Here’s how it works:

Read morE

Worldwide SciComm Challenge: #SharkSafetySlogan

Can you remember how young you were when you were first taught stop, drop, and roll? How about turn around, don’t drown? Slogans are abridged stories that fulfill our human need to convey information quickly and memorably. Their uses range from social connection, cooperation, and informing cohorts of risk. Sayings like the above are effective because of these three main achievements:

  1. They are memorable.
  2. They incorporate knowledge with action.
  3. And by fearlessly acknowledging rare, potentially fatal, risks – they create a constructive dialogue.

Imagine a world without stop, drop and roll where children are simply taught that there is an incredibly rare risk that they could catch fire, and that’s it. While the statistic may be true, just providing the information would result in a classroom full of hysterical first-graders. A great slogan captured and presents the risk fearlessly.

Put another way, slogans are science communication wins. So let’s get together and apply this human craft of slogan creation to another incredibly rare risk: shark encounters! Your risk of encountering a shark is extremely low–a statistic that is repeated ad nauseam. But just like our classroom of traumatized first-graders, stats alone aren’t always enough. Enter the #SharkSafetySlogan challenge!

Join us on twitter at #SharkSafetySlogan to crowd-source a memorable slogan. Shark experts and organizations from across the globe will be sharing sharky information to help you on your scicomm quest. Anyone who visits a beach is encouraged to participate!

Remember, keep it memorable, brief, and incorporate shark smarts with actions. An example could be:

Seals? Seabirds?! See ya!

The above slogan is brief, memorable, and incorporates the knowledge that an abundance of seals and seabirds is a strong indication that sharks are present, and you’re better off not swimming juuuust yet.

Come join us at #SharkSafetySlogan and see if your slogan ends up with the most likes and retweets! I’ll be leading the charge at @ScienceRhapsody. See you on the interwebs!

Book review: “Shark Research: Emerging Technologies and Applications for the Field and Laboratory”

Editors: Jeffrey C. Carrier, Michael R. Heithaus, Colin A. Simpfendorfer. CRC Press, available here.

I can’t imagine a more useful introductory reference guide for new or prospective graduate students starting their career in marine biology than “Shark Research: Emerging Technologies and Applications for the Field And Laboratory”. This book is designed for people who have little to no familiarity with a research discipline but are about to start working in that discipline, a large and important audience that is often ignored by books and review papers geared towards people who are already experts. So many graduate students are told to learn a new research method by reading technical literature that assumes they already know this stuff, resulting in stress and frustration.

Read More

New paper: feeding ecology of South Florida sharks

We have a new paper out today in the journal Aquatic Ecology! Read it here, open access copy here. This is the last paper from my Ph.D. dissertation, and coauthors include my Ph.D. advisor Dr. Neil Hammerschlag, Ph.D. committee member Dr. Mike Heithaus, and colleague Dr. Les Kaufman. It’s called “Intraspecific Differences in Relative Isotopic Niche Area and Overlap of Co-occurring Sharks,” which I think rolls right off the tongue and would make a pretty sweet band name. This research was crowdfunded by the SciFund challenge a few years ago, so thanks again for your support! I want to tell you a little bit about what we did and what we found!

Read More

All the times gender bias has reared its ugly head

Maybe it’s because I’m actually intimidating, but I for the most part consider myself fairly lucky as a woman in science. I’ve been fortunate enough to escape the horror stories of exploitation and sexual harassment that fill many of my colleagues’ journals. Yet, the recent story about the lack of medium-sized spacesuits – and the social media chatter about lack of women’s field gear – hit a nerve. It made me question my perceived luck.

I also remembered reading other women’s long list of times gender bias reared its ugly head in a career perfectly devoid of major sexual misconduct. I bet I could write that, I thought to myself. I wonder how long the list would be. So here goes, starting with the most egregious:

Read More

30 Earth Month Heroes

Earth Month Heroes Narrissa Spies, Edz Villagomez, Sylvia Earle, and Charlotte Vick.

Earth Day is April 22, which makes next month Earth Month.

I’d like to invite you to participate in a Twitter hashtag campaign for the entire month.  The purpose of this campaign is to bring some attention and praise to the people who are doing great conservation work.  I’m calling the campaign #30EarthMonthHeroes.

Participation is easy.  Starting on April 1, post a tweet about someone who you think is doing great work to protect the Earth or the Ocean, either someone you know or someone you would like to know. Say something nice, upload a photo, link to a story or a video, tag them, and use the hashtag #30EarthMonthHeroes. 

Each subsequent day, thread one additional tweet about someone you admire.  It’s important to thread your tweets, so that by the time you get to April 30, you will have one single long thread.  If you thread them properly, throughout the month, as readers find your tweets they will be able to easily scroll up and down to find the people that you’ve been tweeting about.  If this works the way I hope it will, even the people who find your tweets as late as April 30, will still be scrolling back to your tweets from April 1. 

If all goes according to plan, we reach new audiences on a large scale and greatly impact the conversation about conservation, while building a twitter following for ourselves, as well as the people who we call out as Earth Month Heroes. Plus it’s nice to hear from your colleagues when you are doing a good job.

It’s really that simple. 

This is meant to be voluntary and fun, and it’s a chance to say thanks to the people in our line of work who dedicate their lives to making the world a better place – so no pressure!

If you have any questions, please ask them in the comments section and I will try to answer them.

How do I thread my tweets?

Ask Twitter.

Does my Ocean Month Hero need to be on Twitter?

If you are picking 30 people that inspire you, chances are one or more are not going to be on Twitter.  Don’t let that stop you from recognizing them!  If you can’t tag them, you could try adding a link to their website or to something they wrote.

Does my Ocean Month Hero need to be alive today?

Again, you should recognize whoever you want.  I’ll be shocked if Rob Stewart and Ruth Gates don’t get a few mentions (I’m going to mention Rob, whose final film Sharkwater: Extinction comes out on Amazon Prime on April 22), and won’t be surprised if the likes of Henry David Thoreau or Rachel Carson pop up.

What if I need to miss a day?  Or a week?

That’s fine.  The idea is to post one Ocean Month Hero per day, but if you can’t post over the weekend, post three on Monday.  And if you only get to 14 over the course of the month, those 14 people will still be happy to be recognized by you.

With no Blue Book for program guidance, Congress will hold its first hearing on Defunding NOAA, today.

At 10:15 AM, the House Appropriations Committee will meet to discuss The National Oceanic and Atmospheric Administration’s Budget Request for Fiscal Year 2020, an aggressively uninspired document that fundamentally dismantles America’s premier ocean and climate research agency and will cause immeasurable destruction to out coastal communities and economies.

You can watch the hearing live, here: https://appropriations.house.gov/legislation/hearings/the-national-oceanic-and-atmospheric-administration-s-budget-request-for-fiscal

Curiously, Commerce has not released the Blue Book, a guiding document that outlines the specifics of how the new budget will impact each program within NOAA. To my knowledge, this is the first time these hearings have commenced without these guiding documents, making it impossible for the American people to understand what, exactly, is at stake if Secretary Ross pushes his anti-science and anti-ocean budget through.

We’ll be watching.

Fun Science FRIEDay – Life is Inevitable

Why does life exist? Its an age old question that has been debated for centuries with popular hypotheses crediting celestial interference, a primordial soup, or a colossal stroke of luck. However, a relatively recent and provocative hypothesis suggests luck has nothing to do with it, and that instead, life is an inevitable consequence of physics.

The author of the concept, Jeremy England – professor of biophysics at MIT, suggests, “the origin and subsequent evolution of life follow from the fundamental laws of nature and should be as unsurprising as rocks rolling downhill.”

 

(Photo credit: creative-bioarray)

Read More