I used to feel warm and fuzzy inside when I saw the dolphin-safe logo on my tuna. I felt like a decision I made was helping the environment- like I was making a difference.
The commonly believed narrative about dolphin-safe tuna goes something like this: Lots of dolphins were being killed by tuna fishermen, outraged environmentalists led a massive PR campaign, legions of adorable children wrote to their elected officials, elected officials changed the rules to protect dolphins, and everything is better now. Hooray, we saved an innocent species and helped the environment!
That narrative is a great story. It shows that if a few people who care can convince others that their cause is just, there’s no limit to what we can accomplish. It’s inspiring. Too bad it’s not really true. As it turns out, we made things worse- a LOT worse.