Bluefin tuna have become a posterchild for the marine conservation movement. A single bluefin can sell for tens or even hundreds of thousands of dollars, which results in heavy fishing pressure. Conservationists and fisheries scientists have tried for years to get the fishing quota reduced. They tried to get CITES protection for the bluefin. Citing both heavy fishing pressure and the fact that the oil spill occurred in bluefin spawning grounds in the Gulf, some recently tried to get these animals protected under the Endangered Species Act. To date, these efforts have fallen short, resulting in just a modest quota reduction at ICCAT. New research, however, shows just how important protecting this group of fishes is.