An environmental educator’s field guide to Pokémon Go.

Pokémon Go is officially a thing.

In the last week, this game has outpaced even Google Maps in number of downloads. It has more daily active users than Twitter. Its user retention rate is astronomical. It is either a herald of the end of western capitalism or a huge boom for small businesses. People are going outside, exploring their neighborhoods, finding dead bodies, walking off cliffs, experiencing nature, getting robbed, making new friends, and getting shot at.

It is the best of tech. It is the worst of tech. Or maybe, it’s just tech, and people can interact with technology in as many ways as there are Pokémon to be found.

Last week, I wrote a brief introduction to this phenomenon, which I won’t rehash here.

But of course, the big question emerging within the sphere of environmental educators is “how can we capitalize on Pokémon Go to engage with the public on environmental issues?”

After spending more time with the app, and focusing on specific features that can facilitate environmental education, I have five suggestions.  Read More