Defining Your Audience (Or How To Plan The Worst Birthday Ever)

Skeptical beardy stock-photo man at a lame party.

Credit: WAYHOME studio / Shutterstock

This is part of the new regular column on science communication. To suggest a topic, email [email protected] 

Imagine, for a moment, that you’re in middle school. The spring formal is approaching and if you don’t have a date, you will literally die ohmygod. Your goal is “find someone to go to the dance with me”. You can’t just walk into the cafeteria and scream “SOMEONE GO TO THE DANCE WITH ME”. (I mean, you can, but…) You need to be tactical. You need to have a specific audience in mind.

A poorly defined audience (or one that is overly broad) is the root cause of the vast majority of issues I run into when I’m working with someone on their science outreach. From “I don’t know where to start” to “I can’t get anyone to listen/subscribe/come to my talk/donate,” my first question is always going to be “who is your audience?”. My next question is going to be “okay, now can you narrow that down”?.

The temptation is always going to be to have the broadest audience possible. If you aren’t appealing to EVERYONE you might miss out on potential opportunities! You could turn away a potential audience! You could miss out on the chance to be the most beloved science communicator that ever communicated!

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Was CITES COP16 a game-changer for online outreach at wildlife management meetings?

davesquareCITES logo

As 16th Conference of the Parties of the Convention of International Trade in Endangered Species (CITES COP16, pronounced sight-eze) comes to a close, I’d like to reflect on something that made this meeting unlike almost any other wildlife conservation and management meeting in history. Yes, history was made as delegates voted to list commercially exploited shark species for the first time, and history was made when manta rays became the first shark or ray species  to be listed under CITES the first time they were proposed, and that’s all fantastic news. However, what I believe made CITES COP16 a game-changer for wildlife conservation and management was the large-scale inclusion of online outreach by both attendees and organizers. For the first time ever, interested members of the public from all over the world could follow along (and to some degree, participate) in real time.

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