Defining Your Audience (Or How To Plan The Worst Birthday Ever)

Skeptical beardy stock-photo man at a lame party.

Credit: WAYHOME studio / Shutterstock

This is part of the new regular column on science communication. To suggest a topic, email [email protected] 

Imagine, for a moment, that you’re in middle school. The spring formal is approaching and if you don’t have a date, you will literally die ohmygod. Your goal is “find someone to go to the dance with me”. You can’t just walk into the cafeteria and scream “SOMEONE GO TO THE DANCE WITH ME”. (I mean, you can, but…) You need to be tactical. You need to have a specific audience in mind.

A poorly defined audience (or one that is overly broad) is the root cause of the vast majority of issues I run into when I’m working with someone on their science outreach. From “I don’t know where to start” to “I can’t get anyone to listen/subscribe/come to my talk/donate,” my first question is always going to be “who is your audience?”. My next question is going to be “okay, now can you narrow that down”?.

The temptation is always going to be to have the broadest audience possible. If you aren’t appealing to EVERYONE you might miss out on potential opportunities! You could turn away a potential audience! You could miss out on the chance to be the most beloved science communicator that ever communicated!

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A Playlist for Shark Week

Rachel193Rachel Pendergrass is a writer, performer and science communicator in Atlanta, Georgia. She is the assistant director of the Dragon Con Science Track, a program contributor for the Atlanta Science Festival, and producer/host of a monthly science variety show called Solve for X. When she’s not sciencing, you can find her performing as a storyteller, making nerdy sketch comedy videos with Dragon Con TV, enthusiastically ranting about sharks, or working on her sommelier skills by drinking fancy wine. Find her on Twitter at @sharkespearean

Shark Week started on Sunday. This week long celebration of all things elasmobranch (Okay, let’s be honest, mostly Great White sharks and very little else) has inspired artists, comedy shows, and even possibly Super Bowl halftime shows!

Shark Week has also inspired more than a few musicians to show their love for fintastic festivities through song. Even Billy Idol got in on the Shark Week song action!

Here are the top 12 picks for your Shark Week playlist.

 

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