I have a confession to make. Targeted advertising works. There I was, planning out a long trip to India, thinking, I need some new pants. I get progressively wider with each passing year, and I was not looking forward to flying for 36 hours in a pair of 32-inch pants on a 34-inch waist. And then, like a primal scream from the ether, on the sidebar of The Thoughtful Animal, was an ad for Scott E Vest travel clothes. And, in my shame, I clicked it.