The Snicker’s great white commerical: Harmless humor or dangerous anti-shark stereotypes?

Last year, I was extremely critical of a Nicorette commercial that featured a man so distracted by thoughts of cigarettes that he didn’t realize a shark was chewing on his arm. This led to a spirited discussion about where sharks fit in to our popular culture, and resulted in more than a few people calling me overly sensitive.  One person called me a member of the “apocalyptic legion of killjoys who battle against fun and innocent symbolism all over the world” (one of my standard comebacks is “I’ve been called worse” but I’m not sure if that’s true in this case).

Snickers recently unveiled a new commercial featuring sharks:

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