Cecil the lion | Southern Fried Science

Lions, Whales, and the Web: Transforming Moment Inertia into Conservation Action

Posted on September 14, 2017 by Andrew David Thaler

I have a new paper out today with an incredible team of co-authors: Naomi Rose, Mel Cosentino, and Andrew Wright.

Thaler and friends (2017) Lions, Whales, and the Web: Transforming Moment Inertia into Conservation Action. DOI: 10.3389/fmars.2017.00292.

In it, we look at three case-studies of online and offline reactions to the deaths of specific, charismatic animals, and discuss how preparation, planning, and tactical thinking can be used to promote effective conservation messaging in the wake of these haphazard events. We talk about how outrage, empathy, and curiosity play a role in the global conversation and how to effectively mobilize this attention into conservation action.

Conservation activism following moment inertia is a balancing act between strategic planning and a quick, tactical response. When the catalyst is moral outrage, it is important to allow people to be angry, rather than to try and curb such responses. In these circumstances, it is possible to leverage predictable moral signaling into tangible conservation gains.

Regardless of the emotional reaction—outrage, curiosity, or empathy—the general guidelines for conservationists leveraging moment inertia are the same. First, planning for pseudorandom events is essential to produce meaningful outcomes. Second, understanding the limitations of campaigning on an inertial moment will help establish and achieve concrete, realistic goals. Third, the call to action must be informed by the local context, address local cultural values, and be delivered by those who can connect with the public. Finally, it is critical to maintain a factual basis while acknowledging the emotions involved.

With foresight, a focus on concrete goals, and an understanding of the strengths and limitations inherent in moment inertia, these events can be harnessed to help achieve lasting conservation successes.

Thaler and friends (2017)

What is Moment Inertia: Moment Inertia is a phenomenon that arises from focus of attention around a single, clarifying event, or moment, which propagates, undirected, through media unless acted upon by outside forces.

Cecil the Lion 2 years later, spawning crayfish, and extreme ice: Thursday Afternoon Dredging: July 6th, 2017

Posted on July 6, 2017 by David Shiffman

Cuttings (short and sweet):

Watch this spotted eagle ray swim in Arkive footage.
Footage from Arkive
Follow Samantha Leigh, a graduate student investigating (among other things) how bonnethead sharks can digest seagrass, on twitter.
Cecil the lion was killed 2 years ago, and wildlife authorities still struggle to protect animals in the park where he lived. By Christina Nunez, for National Geographic.
Rare footage of crayfish spawning captured by divers in a marine reserve off Wellington, New Zealand. By Ruby Macandrew, for Stuff.

The difference between animal welfare and animal rights

Posted on August 11, 2015 by Chris Parsons

I have just attended a big international conservation meeting for the past week and there was a lot of discussion about the “Cecil the Lion Phenomenon.” In many discussions, the terms animal welfare and animal rights were brought up frequently, and it was very clear that many conservation scientists do not know the difference between the terms, or the differences between those who advocate on issues that are more about individuals than species or populations. When the term “welfare” was brought up, it was often with scorn and PETA was almost always the organisation that was given as an example. This really does show a fundamental lack of understanding about advocates and organisations that represent individual animals, and that could be major (even essential) assets and allies in conservation.

The terms “welfare” and “rights” cover a wide spectrum; lumping them together is like lumping Democrats (left wing liberals) and Republicans (right wing conservatives) together and making no distinction because they are both political parties. There are nuances, but as a basic primer, here are some (very) approximate distinctions:

11 thoughts about Cecil the lion

Posted on July 30, 2015 by David Shiffman

This is not Cecil the lion. I shot this lioness in 2000 in Tanzania… with a digital camera.

1) The manner in which Cecil the lion was killed (he slowly bled to death over nearly 2 days after being shot with an arrow before eventually being shot with a rifle) is strikingly inhumane and atypical of hunting. Lots of people seem to be fixating on the fact that he was skinned and beheaded after he was killed, but that’s pretty typical for hunting.

2) If the hunter who shot and killed Cecil the lion broke the law in doing so (this seems to be not entirely resolved, he had a permit to kill a lion but seems to have lured Cecil out of a protected area) he should absolutely be held responsible for it. In a court.

3) The hunter’s excuse of “I should not be responsible for anything that happened during the hunt because I hired guides to plan everything” is complete bullshit, both legally and morally.