Sizing Sizing Ocean Giants: Patterns of #scicomm outreach in a marine megapaper

Last week, Craig McClain and many friends published Sizing Ocean Giants: patterns of intraspecific size variation in marine megafauna, a research paper that would better be described as a monograph. The response to the paper has been overwhelming.

Since it’s publication last Tuesday, Sizing Ocean Giants has been viewed almost 44,000 times by 38,000 people and downloaded 1200 times. If this seems like a lot for what is essentially a natural history monograph, you are correct. According to Altmetric, a service that measures the non-citation impact of scientific papers, Sizing Ocean Giants is the most discussed and shared article in the history of PeerJ. With a score of 546 (most papers average a score of 5, PeerJ papers average about 20), our paper has climbed into the 99th percentile of all articles ever tracked.

We’ve been covered in the Washington Post, Newsweek, National Geographic, and Scientific American, as well as numerous non-English media outlets from Mexico to Greece. Opa!  We’ve seen a small attention spike on twitter and tons of shares (almost 12,000) via Facebook.

So how do we account for the huge success of this massive paper?

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