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Tag: media interview strategy

How I decide whether or not to give an interview to a journalist

Posted on October 28, 2015October 28, 2015 By David Shiffman 16 Comments on How I decide whether or not to give an interview to a journalist
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I’m quite selective about what journalists/ publication I’ll agree to an interview with, as well as what topics I’ll agree to speak about. I turn down ten or so interviews for every one that I agree to give, though I will often recommend alternative experts for journalists to interview.

First and foremost, if I don’t have time, I won’t do a media interview. My primary job is to focus on my Ph.D. research so I can finish and graduate. If it means helping a friend or taking advantage of an amazing opportunity for exposure, I may be able to reshuffle around some time, but that’s only for exceptional circumstances. Similarly, I’ll generally only do interviews before or after work, while I’m in the car between campus and home, or during my lunch break, because my main job comes first.

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