Global is Personal: 4 Lessons About Climate Change Outreach from #DrownYourTown

Almost four months ago, I sat down at my computer with a puzzle to solve: is there an easy way to model sea level rise without using expensive GIS programs. I found that solution in Google Earth and, after a few days of experimenting and tweeking, #DrownYourTown was born.

1 meter of sea level rise would make for a very soggy superbowl.

1 meter of sea level rise would make for a very soggy superbowl.

#DrownYourTown is a tool for exploring sea level rise through real-time, interactive, GIS modeling. Anyone can submit a request via twitter or tumblr and receive a custom, 3D model of sea level rise anywhere in the world. The system allows users to produce dramatic visuals of both plausible and implausible climate change scenarios. The project is ongoing, with user generated content, an active tumblog, and a vibrant twitter community centered around the hashtag. I am constantly exploring new ways to reach a broader audience. Currently, #DrownYourTown is on a virtual road trip, visiting a new coastal state each day, and cruising through towns after 5 meters of sea level rise.

#DrownYourTown has been an exciting and sometimes humbling journey. Here are four lessons about climate change outreach I learned from drowning your town.

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