Yesterday, after months of waiting, David and my magnum opus on our efforts to stem the tide of fake documentaries was, at last, made available online: Fish tales: Combating fake science in popular media.

What role should scientist play in correcting bad science, fake science, and pseudoscience presented in popular media? Here, we present a case study based on fake documentaries and discuss effective social media strategies for scientists who want to engage with the public on issues of bad science, pseudoscience, and fake science. We identify two tracks that scientists can use to maximize the broad dissemination of corrective and educational content: that of an audience builder or an expert resource. Finally, we suggests that scientists familiarize themselves with common sources of misinformation within their field, so that they can be better able to respond quickly when factually inaccurate content begins to spread.

The entire paper is published open access and written for a non-specialist audience. Please read, share, and enjoy.

This, incidentally, is the first of two papers this year that were funded, in part, through contributions from my Patreon patrons. To those who have contributed, an extra special Thank You!