This is the transcript of the keynote I delivered at the Fourth International Marine Conservation Congress in St. John’s, Newfoundland. It has been lightly modified for flow.

Read Act I: Science is Storytelling. 

In Act I I discussed the underlying structure that frames narrative storytelling, but now I want to talk about how we can use the tools available to us on the internet to transform that narrative into something even more potent.

But before we can do that I have to tilt at some windmills.

When we talk about good outreach, we often look to people like Neil deGrasse Tyson, like Bill Nye, like David Attenborough, and like Carl Sagan. These are the paragons of scientific outreach, the icons that we often hold up as examples for what constitutes good outreach. We talk about things like Cosmos, both Sagan’s and deGrasse Tyson’s, Bill Nye the Science Guy and his more recent work combating climate change, or David Attenborough and his astounding Nature Documentaries. Read More