moment inertia – Southern Fried Science

Fog Horn (A Call to Action)

The fight for our Marine National Monuments isn’t over. We finally know *some* of the contents of Zincke’s monument review memo, and it’s not great. The DOI wants to see commercial fishing return to the Pacific Remote Islands and Rose Atoll Marine National Monuments. Longline fishing in these regions has historically been conducted by foreign fishing fleets which have been documented using slave labor. Many ecologists believe that maintaining these protected zones serve as a refuge that boost populations of many important commercial fish and improve the overall health of the fishery.
Here’s the good news: Any change to monuments created under the Antiquities Act must be approved by congress. You’ve got a lot of reason to call you representatives this week, so why not add “I opposed the reintroduction of ecologically and economically destructive commercial fishing to the Pacific Remote Islands and Rose Atoll Marine National Monument.” to your script?

Flotsam (what we’re obsessed with right now)

Hero Shark, the shark who shows up to every flood, ostensibly to save us all from our own hubris, has a long a fascinating history. “Shark in flooded street” wasn’t even the first time that photo was used for fake news.

NOAA’s New Weather Satellite Captured Stunning Images of Hurricanes Harvey and Irma. These are amazing and terrifying.

Rick MacPherson and I made a bot that generates random ocean conservation solutions from a massive archive of policy jargon. Follow @OceanCon_Bot. It is good.

I have a new paper out today with an incredible team of co-authors: Naomi Rose, Mel Cosentino, and Andrew Wright.

Thaler and friends (2017) Lions, Whales, and the Web: Transforming Moment Inertia into Conservation Action. DOI: 10.3389/fmars.2017.00292.

In it, we look at three case-studies of online and offline reactions to the deaths of specific, charismatic animals, and discuss how preparation, planning, and tactical thinking can be used to promote effective conservation messaging in the wake of these haphazard events. We talk about how outrage, empathy, and curiosity play a role in the global conversation and how to effectively mobilize this attention into conservation action.

Conservation activism following moment inertia is a balancing act between strategic planning and a quick, tactical response. When the catalyst is moral outrage, it is important to allow people to be angry, rather than to try and curb such responses. In these circumstances, it is possible to leverage predictable moral signaling into tangible conservation gains.

Regardless of the emotional reaction—outrage, curiosity, or empathy—the general guidelines for conservationists leveraging moment inertia are the same. First, planning for pseudorandom events is essential to produce meaningful outcomes. Second, understanding the limitations of campaigning on an inertial moment will help establish and achieve concrete, realistic goals. Third, the call to action must be informed by the local context, address local cultural values, and be delivered by those who can connect with the public. Finally, it is critical to maintain a factual basis while acknowledging the emotions involved.

With foresight, a focus on concrete goals, and an understanding of the strengths and limitations inherent in moment inertia, these events can be harnessed to help achieve lasting conservation successes.

Thaler and friends (2017)

What is Moment Inertia: Moment Inertia is a phenomenon that arises from focus of attention around a single, clarifying event, or moment, which propagates, undirected, through media unless acted upon by outside forces.

Tag: moment inertia

A shark for all floods, Crowdfunding scams, old fish, bold fish, and more! Monday Morning Salvage: September 18, 2017