Yesterday on twitter, I discussed what I look for when assessing ocean-themed crowdfunding projects. Before I fund a crowdfunding campaign, I do quite a bit of due diligence, looking at the past success of the creators, the soundness of the project, and whether or not the goals, rewards, and timelines are reasonable. My criteria are:

1. Is it sound, reasonable, and informed by science?

2. Is there a clear goal, timeline, and budget; and are they partnering with the people who have experience hitting those marks?

and;

3. Do some of the parties involved have a successful record with other crowdfunding projects and experience delivering on rewards.

It seems a shame to go through all that work and not pass it on to the rest of Team Ocean. Rather than keep it to myself (or, more likely, just tweet it out), once a month I’ll highlight my favorite ocean crowdfunding campaign. These campaigns are vetted in accordance with the above criteria, are likely to succeed, and are likely to result in a net positive for the ocean. Unsurprisingly, this month it’s the campaign that inspired this post:

The Ocean Collection – Recycled Fishing Net Sunglasses by Bureo 

Can we turn discarded fishing nets into something meaningful? This project is both simple and elegant. the ocean is filled with discarded fishing nets, most of which have decades left on their material usefulness. Nets are durable and malleable, so why not collect and reform these nets into something of value.

Is it sound, reasonable, and informed by science? Yes. Bureo has already demonstrated that recycled nets can be formed into usable products, discarded nets are a real problem and this is a reasonable solution which can have a measurable, if potentially only small and localized, impact. Plus, they have a vision for end-to-end recycling. Once your sunglasses reach the end of their useful life, you can send them back to the company to have them re-recycled. Read More