“It’s a mom and pop operation, you could say”, described Ted Davis, owner of White Rock Fish Farm in Vanceboro NC. His smile extended ear to ear as he talked about his farm – and the length he goes to ensure his fish are never stressed on their way to the market. The trick? The farm’s small size – 8 ponds – allow the fish to be harvested by hand, each one receiving individual attention on their way to a shipping container. Another thing that makes his farm special? The hybrid striped bass have personality. They’re scared of tractors, eat more when there’s algae in their pond, and elicit hugs from visiting children.

Mr. Davis takes a whole day, with a helper, in harvesting his hybrid striped bass before they begin their frozen journey to Canada. Other growers, including his neighbors down the road, will spend just hours handling even more fish. Hybrid striped bass, however, bleed when they’re stressed. This turns their flesh and fins red, muddling the prized stripes for the marketplace. Plus, stressed fish release stress hormones and other chemicals that consumers can taste. So the White Rock way is to remove as much stress from the fish’s life as possible. Read More