Last week, we launched a novel little experiment in crowdfunding marine science and conservation – Buy David Shiffman a Less Ugly Pair of Sunglasses – ostensibly about replacing David’s legendarily hideous sunglasses with something a bit more aesthetic. Of course, anyone digging into the stretch goals quickly realized that this was less about sunglasses and more about funding some cool research and outreach projects we’re currently working on; projects like a hammerhead conservation genetics analysis, building a marine ecology drone, and sending students from underserved schools of a shark tagging trip. This was made more explicit when we hit our first goal in the first 36 hours of funding.
With the first funding goal achieved, I decided we needed a cool perk, something not particularly expensive to produce but completely novel and cool enough to justify making a heftier donation. And, of course, it needed to be thematically related to the spirit of the project.
Enter the Megalodon.