Exploding whales are an endless source of amusement, even when they don’t explode. When a cetacean detonation made a guest appearance on Saturday Night Live, it was clear that we had reached peak exploding whale saturation. Now that we’ve all had a few months to decompress, it’s time to take a step back and look at why these stories are important and how we can leverage them into effective ocean outreach.
Good, effective outreach has to have a reason to exist. Outreach without a clearly defined objective is flat and meaningless. Deep-sea fauna with googly eyes exists explicitly to remind people, through the proliferation of viral images, that there is life in the deep sea, an ecosystem few people think about on a day to day basis. The Fukushima Debunking Initiative was created to help halt the proliferation of bad science and pseudoscience that distracted from the real tragedy of the Fukushima-Daichi Nuclear Disaster and shifted attention away from real problems impacting the US West Coast. Hasthewhaleexplodedyet.com was designed to leverage the mass media attention focused on the exploding whale to accomplish one simple goal: to disseminate information about what to do when you encounter a stranded marine mammal.








