There’s something glorious about .gifs, the short video clips that proliferate across the internet. Not quite as demanding of commitment as a full video, slightly more than a still image. These mighty little loops of endless wonder can express joy, surprise, or disdain far better than their static counterpart. They are an artform unique to the web.

Yet, somehow, the humble .gif has never garnered the same level of prestige as a carefully crafted photograph or a lovingly edited documentary. Heck, some science communicators think we should to away with .gifs completely. This is, of course, misguided.

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