#scicomm – Southern Fried Science

Lessons learned from teaching the public about shark science and conservation: Insights from my SICB Plenary

January 18, 2024January 18, 2024 David Shiffman

In January 2024, I presented the John Moore Lecture at the Society for Integrative and Comparative Biology conference. The aim of the Moore plenary is to offer the society a new perspective on science education, and my talk was entitled “You’re Gonna Need a Bigger Engagement Strategy: Lessons Learned from Teaching the Public About Shark … Read More “Lessons learned from teaching the public about shark science and conservation: Insights from my SICB Plenary” »

Come to the geek side of #scicomm: Marine science education by Dungeons & Dragons

February 18, 2020February 18, 2020 Chris Parsons

Uncategorized

A couple of years ago, several of the people organizing the International Marine Conservation Congress let slip in their planning discussions that they played Dungeons and Dragons (D&D). There are many of us of a certain age that remember fondly playing in our youth, some of us have kids who are now getting of an age where we can, in turn, teach them how to play, and some were drawn in by the surge in Youtube and podcast shows like the hugely popular “Critical Role” where literally millions of people turn in to watch a bunch of nerds play Dungeons and Dragons … and have fun.

This led to the idea of playing a game at the conference. After more discussion, perhaps helped by a few drinks, the idea was spawned that perhaps we could make this game marine-themed and educational? Maybe even play this game in front of an audience at the conference? Perhaps even record it and share it online…?!

A decade of failures in Science Communication.

February 12, 2020February 18, 2020 Andrew Thaler 4 Comments

Blogging

Eleven years is a long life for a science blog. Southern Fried Science was born in 2008, when the main writers were all graduate students. Over the last decade the online landscape has changed. Science Communication changed with it, adapting and evolving to meet an ever-shifting ecosystem. Looking back on the last decade and thinking about the next, it’s becoming easier to see where we went wrong. It’s not quite as easy to determine what we need to correct the course.

This is not a scientific assessment, this is my own personal observations from the last decade of running Southern Fried Science, from teaching Social Media for Environmental Communications for the last 7 years, from working with Upwell, one of the most dynamic and visionary ocean NGOs ever conceived, from helping build and launch multiple online platforms, dozens of novel programs, and hundreds of outreach campaigns, and from spending a lot of time since November 2016 reflecting on what we’ve done wrong.

That Hideous Deficit

Do we really need another 200 words on how bad the deficit model is and why it needs to die?

Apparently, yes.

The basic premise: that science perception and policy is shaped by an information deficit and that if we just make good science education content and spread it, we can combat the spread of misinformation, people will learn, and everything will get better.

It doesn’t work. It never worked. And it ignores the reality that misinformation is manufactured for political and financial gain, with tremendous incentives and, often, far better funding than science outreach campaigns. But beyond that, multiple studies have shown that, when confronted with information that challenges their fundamental world view, people don’t throw out their worldview, they reject the science, creating a more entrenched and intractable audience.

Defining Your Audience (Or How To Plan The Worst Birthday Ever)

May 23, 2018June 14, 2018 Rachel Pendergrass

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Skeptical beardy stock-photo man at a lame party. — Credit: WAYHOME studio / Shutterstock

This is part of the new regular column on science communication. To suggest a topic, email blog@scienceartfusion.com.

Imagine, for a moment, that you’re in middle school. The spring formal is approaching and if you don’t have a date, you will literally die ohmygod. Your goal is “find someone to go to the dance with me”. You can’t just walk into the cafeteria and scream “SOMEONE GO TO THE DANCE WITH ME”. (I mean, you can, but…) You need to be tactical. You need to have a specific audience in mind.

A poorly defined audience (or one that is overly broad) is the root cause of the vast majority of issues I run into when I’m working with someone on their science outreach. From “I don’t know where to start” to “I can’t get anyone to listen/subscribe/come to my talk/donate,” my first question is always going to be “who is your audience?”. My next question is going to be “okay, now can you narrow that down”?.

The temptation is always going to be to have the broadest audience possible. If you aren’t appealing to EVERYONE you might miss out on potential opportunities! You could turn away a potential audience! You could miss out on the chance to be the most beloved science communicator that ever communicated!

How to spot a scam shark documentary producer

July 24, 2017 Michelle Jewell

Popular Culture

Many aspects of science-ing are not explicitly taught, and scientists become accustomed to mastering the deep end. While this tactic can make you stronger, there are situations where the deep end is a vulnerable place where nasty critters are very happy to take advantage.

One such area? How to handle being contacted by “producers.” In my experience, for every 1 exceptional producer you speak with, you will be contacted by at least 4 scammers. Scam producers will particularly target naïve early-career scientists, just like white sharks and seal pups. In light of this week, I’ve put together a guide to aid YOY scientists rising in the ranks of popularity and make the deep end a little safer. Here are 13 ways to spot scam shark documentary producers, with a few 🚩🚩:

Monday Morning Salvage: January 9, 2017

January 9, 2017January 9, 2017 Andrew Thaler

Weekly Salvage

Flotsam (what we’re obsessed with right now)

Roman Fedorsov, a Russian fisherman who posts all the weirdest bycatch from deep-sea trawls to his twitter account.

Jetsam (what we’re enjoying from around the web)

Ocean Outreach in an Evolving Online Ecosystem: Transforming the Narrative

August 10, 2016August 11, 2016 Andrew Thaler

Blogging, Conservation

This is the transcript of the keynote I delivered at the Fourth International Marine Conservation Congress in St. John’s, Newfoundland. It has been lightly modified for flow.

Read Act I: Science is Storytelling.

In Act I I discussed the underlying structure that frames narrative storytelling, but now I want to talk about how we can use the tools available to us on the internet to transform that narrative into something even more potent.

But before we can do that I have to tilt at some windmills.

When we talk about good outreach, we often look to people like Neil deGrasse Tyson, like Bill Nye, like David Attenborough, and like Carl Sagan. These are the paragons of scientific outreach, the icons that we often hold up as examples for what constitutes good outreach. We talk about things like Cosmos, both Sagan’s and deGrasse Tyson’s, Bill Nye the Science Guy and his more recent work combating climate change, or David Attenborough and his astounding Nature Documentaries.

Title is the new abstract

June 1, 2016June 1, 2016 Chris Parsons

Uncategorized

There are an increasing number of scientific articles being produced and posted at a frantic rate. How can you make your paper stand out and be memorable amongst this plethora of publications? Moreover, if your work is conservation-related, how do you ensure that the people who matter see and remember your work?

The one part of your paper all readers see and read is the title. From my own experience as an editor of scientific journals, as well as from the page-view statistics I have seen, the percentage of people that go on to read your abstract is less than a tenth of those that read the title. The percentage that read beyond the abstract to look at the whole article is a tenth of that again.

This why I have entitled this blog “Title is the new abstract“. You want to maximize the amount of information in the title of your paper.

Read More “Title is the new abstract” »

Singing Science: Weather vs. Climate with lyrics for teachers

March 14, 2016 Michelle Jewell

Uncategorized

The month of February 2016 just broke a global temperature record, previously held by… January…2016.

While the Trubama climate plans are being praised, the comments section of this Guardian article was still inundated with “Well, it’s cold where I am” posts. Perhaps we need to create more awareness about the difference between weather and climate…

I know, I’m not supposed to talk about this, but I love to sing. Every neighbor, flat mate, and unwilling car passenger knows this. In fact, the only thing I love as much as singing is teaching science, but the metaphorical light bulb didn’t come on until I attended a SciComm workshop in Portugal. Why not sing about science like many others? Maybe even weather and climate??

Adele songs were the obvious choice, both for singability and availability of karaoke versions on YouTube, so I began my research. I asked facebook if this would be a valuable addition to the internets, or best not to talk about it ever again, and the response was significantly positive. Thus, #SingingScience was born and with it a commitment to do more of these when I have free time.

Enjoy, Weather vs. Climate set to Adele’s “Hello”

**Note (because evidently it’s not obvious): This is not real meteorological data.

Here are the lyrics for any science teachers who would like them:

Read More “Singing Science: Weather vs. Climate with lyrics for teachers” »

How to NOT get ahead in advertising – what many conservation NGOs are doing wrong

August 17, 2015August 17, 2015 Chris Parsons

Conservation, Education

This year’s International Congress for Conservation Biology had a special double symposium on conservation marketing. What is conservation marketing I hear you ask? Well it’s using the tried and tested techniques from the advertising field, behind which there is a significant amount of research, to increase public awareness and especially change public behavior to aid conservation. Conservation marketing is already being used by several NGOs and initiatives – RARE for example. The Society for Conservation Biology has recently set up a working group for Conservation Marketing and Engagement* as it’s believed that this technique could help highlight many endangered species and highlight important conservation issues.

In this symposium myself and several colleagues had a presentation on why the advertising campaigns of conservation NGOs are doing things wrong – specifically these campaigns are often geared towards fundraising, telling members and especially donors what a great job they’re doing, launching surveys or petitions that do little to help conservation, oh and more fund- raising. The general public has a dire understanding of the need for biodiversity conservation or endangered species, and instead of increasing awareness and getting the public to change their behavior to act in a more pro-conservation manner, NGOs are instead concentrating on …hey did I mention fund-raising?!

As the result of many requests for copies of the presentation slides, I’ve decided to make them available for Southern Fried Science. Most of the slides are self explanatory. Feel free to copy and steal memes you like and count up the number of geeky references ….