Every scientist I work with spends most of the day communicating, whether that’s preparing grants, manuscripts, theses, outreach talks, emails to colleagues/students… the list goes on. However, most of these outlets share fairly strict formatting rules. Grants comes with pages of guidelines. Talks have defined who I am, what I did, found, next, thank you slide. While this sterile approach is arguably fundamental to science’s critical tenant of replication, it makes for terrible communication.
I just told 850 shark scientists a hard truth: We’re not communicating shark conservation correctly.
At the 2026 Sharks International conference in Colombo, Sri Lanka, I was invited to present my research on the causes and consequences of public misunderstanding of shark conservation issues. The meeting brought together more than 850 shark scientists and conservation professionals from 84 countries, a new record for the conference. Here’s what I told them. … Read More “I just told 850 shark scientists a hard truth: We’re not communicating shark conservation correctly.” »

