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Summer Science Outreach Challenge: Write an OpEd.

Posted on May 30, 2018 By Andrew Thaler 1 Comment on Summer Science Outreach Challenge: Write an OpEd.
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If you’ve been following along with our weekly round-up of ocean news, the Monday Morning Salvage (and, if not, why aren’t you reading the Monday Morning Salvage? It’s your one stop shop for the latest and greatest in ocean science and conservation news!) you probably noticed that we called for scientists and conservation professionals to write OpEds or Letters to the Editor this May. We heard from several folks that they submitted articles, though we haven’t heard back that any have been published yet (please leave a link in the comments if yours have). So, we’re extending the challenge and asking science and conservation professionals to take a stand for something you care about and submit a letter or article to your local paper.

Simone Giertz builds the best robots on the internet.

Why? A recent study with a large sample size, published this year, demonstrated that OpEds can play a significant in shaping people’s opinions about political and social issues. Though this CATO Institute funded study has a distinctively libertarian slant in the issues they chose to use as treatments, the results are reasonably compelling. Not only did OpEds influence how readers felt about an issue, but regardless of political group, exposure to an OpEd made the reader more likely to agree with the author’s position.

“We find limited evidence of treatment effect heterogeneity by party identification: Democrats, Republicans, and independents all appear to move in the predicted direction by similar magnitudes… Despite large differences in demographics and initial political beliefs, we find that op-eds were persuasive to both the mass public and elites, but marginally more persuasive among the mass public.”

source.

Read More “Summer Science Outreach Challenge: Write an OpEd.” »

Obama’s ocean monuments, deep diving seals, and sustainable US fisheries: Thursday Afternoon Dredging, May 24th, 2018

Posted on May 24, 2018May 24, 2018 By David Shiffman
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Cuttings (short and sweet):  Follow Canadian ocean science communicator Kayla Glynn on twitter. NOAA’s status of stocks. By Steve Midway, for the Fisheries Blog. Antarctic seals recruited to measure the effects of climate change. By Alex Fox, for Nature News. 15,000 lionfish removed from Florida waters. By Ed Killer, for the Treasure Coast Palm. Plastic bag … Read More “Obama’s ocean monuments, deep diving seals, and sustainable US fisheries: Thursday Afternoon Dredging, May 24th, 2018” »

Defining Your Audience (Or How To Plan The Worst Birthday Ever)

Posted on May 23, 2018June 14, 2018 By Rachel Pendergrass
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Skeptical beardy stock-photo man at a lame party.
Credit: WAYHOME studio / Shutterstock

This is part of the new regular column on science communication. To suggest a topic, email blog@scienceartfusion.com. 

Imagine, for a moment, that you’re in middle school. The spring formal is approaching and if you don’t have a date, you will literally die ohmygod. Your goal is “find someone to go to the dance with me”. You can’t just walk into the cafeteria and scream “SOMEONE GO TO THE DANCE WITH ME”. (I mean, you can, but…) You need to be tactical. You need to have a specific audience in mind.

A poorly defined audience (or one that is overly broad) is the root cause of the vast majority of issues I run into when I’m working with someone on their science outreach. From “I don’t know where to start” to “I can’t get anyone to listen/subscribe/come to my talk/donate,” my first question is always going to be “who is your audience?”. My next question is going to be “okay, now can you narrow that down”?.

The temptation is always going to be to have the broadest audience possible. If you aren’t appealing to EVERYONE you might miss out on potential opportunities! You could turn away a potential audience! You could miss out on the chance to be the most beloved science communicator that ever communicated!

Read More “Defining Your Audience (Or How To Plan The Worst Birthday Ever)” »

Plastic Free Fish, Chainsaw Lobsters, and Artificial Horseshoe Crab Blood: Thursday Afternoon Dredging, May 17th 2018

Posted on May 17, 2018May 17, 2018 By David Shiffman
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Cuttings (short and sweet):  Follow the Pacific salmon network on twitter! Looking for plastic free fish? Here’s one to put on the menu! By Maggie Gillis, for CBC news Scientists find new deep sea species off Java. BBC slideshow. Unexpected walruses crowd Alaska beach. By the Associated Press. The bigger the mother fish, the more babies … Read More “Plastic Free Fish, Chainsaw Lobsters, and Artificial Horseshoe Crab Blood: Thursday Afternoon Dredging, May 17th 2018” »

Seafaring neanderthals and switchblade fish: A mega Thursday Afternoon Dredging, May 10th, 2018

Posted on May 10, 2018May 9, 2018 By David Shiffman
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After two weeks off, we’re back and bigger than ever! Cuttings (short and sweet):  Follow Archaeologist makes case for seafaring Neanderthals. By Christopher Ingraham, for Scientific American. Larson Creek trout may have been wiped out. By Randy Shore, for the Vancouver Sun. US Coast Guard steps up efforts to protect right whales. From GCaptain. The US … Read More “Seafaring neanderthals and switchblade fish: A mega Thursday Afternoon Dredging, May 10th, 2018” »

I love Jargon: my three biggest peeves about how we think about science communication. #SciComm

Posted on April 27, 2018 By Andrew Thaler
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I have a fundamentally tactical approach to science communication, which occasionally puts me at odds with more conventional practices. Some of the most common pieces of advice in scicomm tend to be the least effective for accurately and precisely communicating your message to a target audience.

Release the Kraken.

1. The J-Word.

Jargon. Jargon. Jargon. We’re all supposed to eradicate jargon from our outreach. Jargon should be avoided. We need to rehab our use of jargon. Hone your science writing by only using the ten hundred most common words (because ‘thousand’ isn’t among the top 1000 word). Sure, these are good exercises for thinking about how you communicate science, but as actual communication advice, it’s big animal that makes white drink back end drop.

Jargon is beautiful. Jargon is powerful. Not only are jargon words often more precise than their generic equivalent, but jargon acts as a form of shorthand. It tells your intended audience “hey, friend, this article/film/tweet/podcast is for you”. Outreach in all forms is always targeted towards a specific audience. Using jargon well helps define that audience and helps that audience connect to your piece. Smart use of jargon can make a good piece of outreach into a tactical piece of outreach.

Which is not to say that you shouldn’t think about jargon use at all. Understanding how different words are used in different contexts and how technical language can alienate non-specialist audiences is essential to producing high-quality outreach. But the general advice that we should all just avoid jargon the least effective approach possible.

Read More “I love Jargon: my three biggest peeves about how we think about science communication. #SciComm” »

Ocean apps and beluga migrations: Thursday Afternoon Dredging, April 19th, 2018

Posted on April 19, 2018 By David Shiffman
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Cuttings (short and sweet):  Follow marine scientist and public educator Maeva Gauthier on twitter! Want to save the ocean? There’s an app for that! By Tim Fitzgerald, for the EDF blog. Historic deal to curb shipping emissions. By Anna Hirtenstein, for Bloomberg. Spoils (long reads and deep dives): How culture guides belugas arctic odyssey. By Joshua … Read More “Ocean apps and beluga migrations: Thursday Afternoon Dredging, April 19th, 2018” »

America’s Second-Largest Estuary is a Lagoon Full of Sharks

Posted on April 12, 2018April 15, 2018 By Chuck Bangley 5 Comments on America’s Second-Largest Estuary is a Lagoon Full of Sharks
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I’ve defaced this colonial-era image of Native American fishing methods from Roanoke Island, NC to show that sharks have been observed in North Carolina’s estuaries for quite some time. Original art: “The Manner of Their Fishing” by John White.

It’s a bit of a cliché to reference the movie Jaws when talking about sharks, but I’m going to do it anyway. There’s a pivotal scene where the giant White Shark is spotted moving into a salt pond, where it proceeds to terrorize the children of protagonist Chief Martin Brody. While no sharks are in the business of regularly eating humans, at least part of this scene is realistic: sharks do make use of inshore, estuarine environments like lagoons, bays, and the lower portions of rivers. Despite the fact that sharks are generally thought to stay out in the ocean, many species are not only comfortable entering estuaries, they actually depend on them. Some species make extensive use of estuaries as shelter from predators and/or a place to grab a bite themselves.

So it should come as no surprise that North Carolina’s Pamlico Sound, part of the Albemarle-Pamlico estuary (the second-largest in the continental U.S. after Chesapeake Bay) offers a lot of potential real estate for sharks. Unlike Chesapeake Bay, Pamlico Sound is a lagoon, which means it’s wide, shallow, mostly water, and connected to the ocean via fairly small inlets between barrier islands. It straddles the transition zone marked by Cape Hatteras between temperate and subtropical marine ecosystems, and the amount of seagrass growth there is second only to Florida in sheer area. This estuary is already well-known for its importance as habitat for such varied (as well as tasty and/or fun to catch) species as Blue Crab, Penaeid shrimps, Flounder, and Red Drum. However, the sharks of Pamlico Sound have mostly been known by scattered reports and sightings from fishermen. That is, until my co-authors and I were able to look through a nice data set to get an idea of which sharks are present in the sound and where in the estuary they might like to be. The results are now published in PLOS One, and here’s a quick summary of how we got them.

Read More “America’s Second-Largest Estuary is a Lagoon Full of Sharks” »

Sea monsters and saving kelp: Thursday Afternoon Dredging, April 12, 2018

Posted on April 12, 2018April 11, 2018 By David Shiffman 1 Comment on Sea monsters and saving kelp: Thursday Afternoon Dredging, April 12, 2018
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Cuttings (short and sweet):  Follow graduate student Justine Hudson, who studies arctic marine mammals, on twitter. Prehistoric “sea monster” could be largest that ever lived. By John Pickrell, for National Geographic. Right whales think before they speak. By Jason Goldman, for Scientific American. UK could create 5,000 jobs by improving seafood sustainability. By Fiona Harvey, for … Read More “Sea monsters and saving kelp: Thursday Afternoon Dredging, April 12, 2018” »

Dear Shark Man, what’s the deal with those notches on shark tails?

Posted on April 11, 2018April 11, 2018 By David Shiffman
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Welcome to  Dear Shark Man, an advice column inspired by a ridiculous e-mail I received. You can send your questions to me via twitter (@WhySharksMatter) or e-mail (WhySharksMatter at gmail). Dear Shark Man, Why do sharks tend to have those little notches in their tail fin? Is it like an aerodynamic thing? If you were to fill … Read More “Dear Shark Man, what’s the deal with those notches on shark tails?” »

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