As noted earlier, David and my paper on twitter, social media, Shark Week, and fake documentaries came out last week. Since scientific publishing has a “long tail” — the time between when we actually wrote the paper and when it was published, in this case, was almost 9 months — we thought it might be a useful exercise to discuss our paper in the context of the months leading up to and following the most recent Shark Week. Enjoy!

You can find the original paper here: Fish tales: Combating fake science in popular media.