This is art. Maybe. Probably. Old Spice has taken it upon themselves to ask the all-important question: How many different violations of the Marine Mammal Protection act can we demonstrate in a single minute and fifteen second commercial? As it turns out, quite a few.

The Marine Mammal Protection Act expressly forbids the “taking” of marine mammals, a “take” being defined as:

“To harass, hunt, capture, collect, or kill, or attempt to harass, hunt, capture, collect, or kill any marine mammal. This includes, without limitation, any of the following:

• the collection of dead animals, or parts thereof
• the restraint or detention of a marine mammal, no matter how temporary
• tagging a marine mammal
• the negligent or intentional operation of an aircraft or vessel
• the doing of any other negligent or intentional act which results in disturbing or molesting a marine mammal
• feeding or attempting to feed a marine mammal in the wild.” 

Source.

Broadly, this include any actions that may interfere with a marine mammal’s behavior or cause it undue stress. Fines can be… severe.

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