I have had the pleasure of working communications roles in several industries over the years. During this time, I’ve seen the rise of a dubious campaign metric commonly referred to as “Stop the Scroll” (or “Swipe”). This metric has conscientious roots. Online communications strategists have less than a second to grab a potential donor, stakeholder, or client’s attention. Good strategists have read Craig McClain’s paper, as a great visual will make your thumb quiver before scrolling on to a video of dogs doing literally anything. In this light, stop the scroll seems like a pretty good metric for individual post efficacy. Time is the currency of experience, after all.
Can we count the seconds people spend learning untrue facts as progress towards our campaign? Or change the campaign goals to justify a resource-heavy shit post?
Editors: Jeffrey C. Carrier, Michael R. Heithaus, Colin A. Simpfendorfer. CRC Press, available here.
I can’t imagine a more useful introductory reference guide for new or prospective graduate students starting their career in marine biology than “Shark Research: Emerging Technologies and Applications for the Field And Laboratory”. This book is designed for people who have little to no familiarity with a research discipline but are about to start working in that discipline, a large and important audience that is often ignored by books and review papers geared towards people who are already experts. So many graduate students are told to learn a new research method by reading technical literature that assumes they already know this stuff, resulting in stress and frustration.
For the last several years, I’ve been working off the weight gained and fitness lost from a decade of grad school, post-doctoral research, job hunting, and, ultimately, launching my own company. The gym, to put it mildly, had not been a priority. Running and weight training went a long way towards getting me back to where I wanted to be, but I had hit a plateau. Every spring and summer I’d make incremental improvements, every winter, I’d fall back into old habits. It was a sustainable situation, but not fantastic.
Last summer, I set a goal for myself. While the weather was just on the wrong side of that threshold that makes running something I’m willing to do first thing in the morning, I would instead swap out my sneakers for an Oculus Rift, and spend an hour, four or five days a week, playing fitness-oriented virtual reality games, for fifty sessions. That schedule would get me through the winter and hopefully keep me more active than I otherwise would.
To better illustrate this plan, I made a GIF, just for you:
Yes, it’s me. Yes, we put googly eyes on the Oculus.
Unsurprisingly, the science behind Virtual Reality and exercise is still in its infancy.
Nicolas Pilcher (left), from Malaysia’s Marine Research Foundation, shows a fisherman how to install a turtle excluder device (TED). Photo courtesy of Marine Research Foundation Asia
These printers have been dragged around, beaten up, put in the hands of children and child-like adults, and run through the wringer to ensure that they stand up to the kind of abuse you might expect from the field. Now we’re really ready to make the call and tell you which are the best dirt-cheap, field-ready 3D printers.
