Every year, on the first Saturday of January, crowds gather at the Tsukiji fish market in Tokyo to watch the auction of the first Bluefin Tuna of the year. For the last three years, the legendary first tuna broke the record for most expensive fish ever purchased — $396,000 in 2011, $736,000 in 2012, and a staggering $1,800,000 in 2013. Often highlighted as a symbol of the extent people are willing to go to eat that last bluefin tuna, the annual sale of this fish sets the tone for tuna conservation. With the relocation of the Tsukiji fish market to Toyosu in 2014, next week’s auction promises to be the biggest one yet.
Southern Bluefin Tuna are critically endangered, yet political maneuvering has kept tuna fisheries open and several Pacific nations have been caught falsifying their catch reports. Even still, the massive sale of the first tuna of the year is not indicative of the real demand for Bluefin Tuna.
Read More “An open challenge to journalists covering next week’s Bluefin Tuna Auction” »










