I recently discovered that Google Trends is a thing. Specifically, that they aggregate their search data and make it publicly available. Which is awesome. People Google much more honestly than they interact with others in person, more honestly than they answer surveys, and more honestly than they behave in a world where politics is important. So what people Google is insight into what people are curious about, where online outreach can have the most potential impact, and what is on the top of people’s brains at particular times. It tells us something about regionalisms, and seasonality of thought. I encourage everyone to play around with their data, for work or for play.
Here’s a couple of examples of things you can learn. Let’s start with the basics. Which states, over the last 12 months, have searched for “ocean” the most?
Read More “What Google Searches Tell Us About The Ocean… and Us” »
Mariah Pfleger is a marine scientist at Oceana, an international marine conservation non-profit, advising both the responsible fishing and sharks campaigns. She graduated from Florida State University in 2012 where she studied coastal sharks and their relatives. In 2016 she earned her Master’s degree from the University of West Florida where she researched both coastal and deep-water sharks and rays. Mariah worked for 3 years as a field assistant, and during her Master’s an additional 3 years as a field manager, on the Gulf of Mexico Shark Pupping and Nursery Program. She has also conducted research using environmental DNA to detect rare and endangered sturgeon. Her twitter handle is 
