Blogging – Page 10 – Southern Fried Science

Tactical Activism: Four characteristics of an Astroturfing campaign

June 16, 2015September 21, 2016 Andrew Thaler

Blogging

Astroturfing is the strategy of using multiple, fabricated social media accounts to produce the appearance of grassroot support for an issue or movement. At its most basic, astroturfing involves ‘sockpuppets’ fake accounts designed to get around bans and blocks or make it seem like more people are participating in a conversation than actually are. At its most sinister, astroturfing enlists a massive industry that specializes in blanketing the internet with apparently unique content that is nevertheless the product of just a few, often paid participants. The New York Times recently ran an exposé on The Agency, a notorious Russian spamhouse that generates mountains of content designed specifically to sow discord across the internet. Somewhere lying between these extremes is Persona Management Software, tools specifically designed to allow institutions to operate multiple, apparently genuine, social media profiles. Many social media PR firms use persona management (or the more palatable “reputation management”) to boost their client’s online reputation. The federal government, incidentally, does, too.

Astroturfing tactics have only gotten more sophisticated in the past five years. Its nearly impossible to tell, at a glance, whether the person your interacting with is part of a sophisticated astroturfing campaign or a genuine human that simply disagrees with you. There are, unfortunately, no guaranteed tests to confirm whether someone is or is not an astroturfer, but there are general patterns that suggest you’re dealing with a managed-persona rather than a genuine person. Taking multiple lines of evidence into account can help you identify and excise astroturfing from your online experience.

Note: in the past five years, I have identified numerous campaigns of which I confidently identify as astroturfing (and in at least two cases have had my suspicions confirmed by directly contacting their PR departments), both in opposition to, and in agreement with environmental (and particularly ocean) issues. However, as this article is intended to be a resource for anyone looking to identify an astroturfing campaign and I am neither interested in dragging up old history nor unnecessarily politicizing this article by calling out bad actors (who may or may not have learned their lesson), I am not going to identify specific instances. Assume that both your favorite and least favorite ocean/environment/political groups have, at some point, attempted to astroturf an issue.

It’s important to recognize that astroturfing is about volume. If you recognize some of these patterns in specific social media profiles, but they are not part of larger movement, you’re likely not dealing with astroturfing. At worst, you might have a run-of-the-mill troll. In order of least to most complicated, here are four patterns to look for when identifying an astroturfing campaign.

A series of hunting misfortunes: Southern Fried Science Book Club, week 2

June 10, 2015June 10, 2015 Andrew Thaler

Blogging

Jackson Landers does not like the USDA. Twice now, we’ve encountered government oversight in invasive game management, and twice we’ve seen nothing but hard criticism coming from the author. On one hand, I can see where he’s coming from. Government oversight can be frustrating. Bureaucracies are slow to act and often stifled by their own size and internal politics. But some of it, particularly as he tries to hunt pigs in coastal Virginia, seems to be due to his own poor planning–bringing the wrong firearm, for example–or failing to understand the totality of the management effort, focusing instead on what would work well for eradicating pigs from the island, without considering the overall consequences of that eradication process. Longitudinal studies are a good thing, especially when examining a major ecologic regime shift, invasive or not.

Landers, incidentally, also has an article up on Slate about killing pigs to save the environment. I do not disagree.

For World Oceans Day, ask David anything!

June 8, 2015 David Shiffman

Blogging

Happy World Oceans Day, everyone! To celebrate, I’m participating in the Consortium for Ocean Leadership “My Ocean Question” twitter panel, and doing a Reddit “Ask Me Anything.” From 1-5 p.m. eastern, ask questions about the ocean on twitter using hashtag #MyOceanQ , and tag @OceanLeadership ! I’m on deck to answer questions about sharks from … Read More “For World Oceans Day, ask David anything!” »

How to support Southern Fried Science

June 5, 2015June 4, 2015 Andrew Thaler

Blogging

Southern Fried Science is entering its 8th year of continuous posting. During that time we’ve grown from a single author to eleven writers and have published over 2,000 articles. While we did briefly flirt with ad-support, we ultimately decided that, in order to best serve the ocean community, Southern Fried Science would be ad free … Read More “How to support Southern Fried Science” »

What do 16,000 dead iguanas smell like? Southern Fried Science Book Club Week 1

June 3, 2015 Andrew Thaler

Blogging

The first thing you notice after reading a couple of chapters of Eating Aliens is that this book is much more about hunting invasive species than about why they’re invasive in the first place. For me, I like that. I’ve spent a large chunk of my career exploring the issues surrounding species invasions, and it’s great to get what is essentially a field report from those working on the front lines. I love meeting the people who run these eradication campaigns, and the politics involved in effective invasive species management. This is my kind of invasive species book.

This first thing that captured my attention in the first two chapters was how radically different the approaches to black spiny-tailed iguanas and green iguanas were. Both are invasive. Both came in through the exotic pet trade. Black spiny-tailed iguanas are omnivores, they get into peoples trash, go after rodents, tear up gardens, and are generally a pest. They’re also only invasive in a relatively small area. People view them as pests and the initial response was a grassroots effort, only later supplanted by the USDA. In contrast, green iguanas are vegetarian, more widely distributed across Florida, and more personable. People don’t view them with the same level of ire and many appreciate their presence, as destructive to the habitat as it really is. It’s harder to hunt out invasive when people don’t view them as pests, and one of the big problems is that, as eradication campaigns become more effective, the invasive populations go down and people begin valuing the invasives due to their rarity. It’s a brutal feedback loop.

Eating Aliens with the Southern Fried Science Book Club

May 29, 2015 Andrew Thaler

Blogging

Summer is coming, and it’s time to curl up with a good, light, vaguely optimistic book about the world’s ecosystems long slide into total decimation. For the next few weeks, join along with the Southern Fried Science book club, while we tackle Eating Aliens, by Jackson Landers. Eating Aliens takes a practical look at the … Read More “Eating Aliens with the Southern Fried Science Book Club” »

If you could only follow five people on Twitter, who would they be?

May 27, 2015 Andrew Thaler

Blogging

Every few years, I published a Field Guide to Ocean Science and Conservation on Twitter. Rather than a comprehensive list of the best ocean twitter accounts (a list that would stretch out over more than 500 accounts as of last count), these guides are designed to point readers towards central nodes in the online conversation, from which they could then build upon by following and engaging in conversation. Instead of being a “best of”, the field guides are all about connectivity and how to build it.

I was just beginning to prepare this year’s guide a few weeks ago, when David Lang at OpenROV caught me with an even more challenging question: If you could only follow 5 people on twitter, who would they be? Again, not the “best”, or the funniest, or whatever metric you use to decide who to follow but the five that, if I were absolutely forced to cut my following list down to, would capture the widest breadth depth of the twitter conversations I care about: the most effective community builders, the central-est nodes, the people whose insight is most valuable and who curate and disseminate the most important content. After talking for a while about who the list would include, I was surprised to discover that the majority were people who I followed, but only ever interacted with rarely, if at all.

A huge thank you to all who helped make “Buy David Shiffman less ugly sunglasses” a success

May 6, 2015 Andrew Thaler

Blogging

Last month we crowdfunded an initiative to buy everyone’s favorite shark conservation superstar a new, less ugly pair of sunglasses. We blew our initial goal out of the water, raising nearly $2500 from almost 100 people. Amazing! Rewards are going out over the next few weeks (I’m mailing all the big teeth today. The smaller … Read More “A huge thank you to all who helped make “Buy David Shiffman less ugly sunglasses” a success” »

Watch James Cameron’s Deepsea Challenge and tweet along with us Tuesday at 8 p.m.!

April 13, 2015 David Shiffman 1 Comment

Blogging

There are still a couple of days left to donate to the most important marine science and outreach crowdfunding campaign of our time, “buy David Shiffman a less ugly pair of sunglasses.” In the meantime, new rewards have been unlocked! For a $30 donation, you’ll receive a small 3D printed megalodon tooth, one of the first of … Read More “Watch James Cameron’s Deepsea Challenge and tweet along with us Tuesday at 8 p.m.!” »

Yoda, Yoga, and the Fish of Cannery Row

April 6, 2015 Guest Writer

Blogging, Conservation, Science

Stacy Aguilera is an Abess Fellow at the University of Miami. Her dissertation research focuses on why certain small-scale fisheries in California are relatively successful, from a social and ecological perspective. Follow her on Twitter here!

As my favorite little green guy once said, “Difficult to see. Always in motion is the future.” Yoda may have never shared some brewskies after work with a bunch of fishery managers, but boy would they cheers to this. Managing fisheries is a tough job, especially considering all the many factors that can quickly and drastically change a fishery. We’ve got markets bouncing here and there, climate varying in short blurps and over a long time, technology is getting better, and new regulations are proposed and passed all the time. You have to think about all the people involved while also thinking about the species and broader ecosystem as a whole. All these things happening at once means fishery managers, and especially fishermen, processors, and buyers, are dealing with an uncertain future and while some things are predictable, the future is indeed difficult to see.

So how do we manage and fish to keep our fishing industry alive, while also keeping our oceans healthy and full of life? One way is to manage for flexibility. As our recent paper published this March in PLoS ONE explains, managing fisheries adaptively is difficult, but allowing participants to fish multiple fisheries is a strategy that can help. When fishery participants can access many fisheries, they can then support themselves and the local fishery in difficult years, tapping in to multiple resources. This in turn also helps the environment, as shifting fishing effort from one species that isn’t doing so well relieves pressure when fishing then targets another species that may be doing much better at that time.